Baby Tenda, Baby-Boomers Online Spending Booms

Thursday 05 March 2008

Baby Tenda, Baby-Boomers Online Spending Booms

Baby Tenda, Baby-Boomers Online Spending Booms

Melbourne, Australia (PRWEB) November 20, 2007 -- What do retirees and semi-retired baby boomers do when they have both of life's precious commodities? With money and time on their hands, 71.8% of these affluent citizens are focussed on spending more on themselves, including partners, than on their children according to a recent survey*.

On Friday November 30, 2007, a new web portal providing information on lifestyle options for retirees will be publicly launched. The interactive and intelligent website itsmytime.com.au () provides its users with key lifestyle choices including; a real estate guide to exclusive low maintenance living; a range of unique, challenging and indulgent experiences; luxury accommodation and tour packages with a difference; a directory of professional services to help build the ideal lifestyle; and a social network where members can chat with other members, join interest groups and share experiences.

"itsmytime.com.au allows the over 50's, baby boomers and retirees to not only profile their interests, but provides a platform for regular visitors and members to share their experiences, discuss their travel plans, and review lifestyle alternatives with others of their own generation," says website creator and Managing Director Ben Hannemann.

The new website empowers its users with the ability to communicate with other users via reviews and forums created to generate dialogue within mynetwork of itsmytime.com.au. Not too dissimilar from its social networking allies, mynetwork allows members to profile themselves, share photos, nominate their interests and participate in discussion forums. It's the 'Facebook' for retirees.

Perhaps most unique to itsmytime.com.au and what differentiates itself from other retirement () focused websites, is the unique online radio station mytimeradio. Through the combination of a modern online radio interface and a mix of music from popular genres over the last 50 years, live and interactive broadcasts and talkback will encourage the return of regular users and listeners to itsmytime.com.au. Ex ABC announcer Stephen Brown gives ease to the listening ear by combining "music and discussion that just doesn't get played on air today" radio presenter Don Hutchings speaks of the mytimeradio content.

Advertisers promoting their benefits in each of the five itsmytime.com.au segments; myliving, myexperiences, my travel, my planning and mynetwork; will benefit from direct contact with highly qualified and profiled users. By focussing on specific products, services and offerings designed to match personal needs and expectations of itsmytime.com.au members, advertisers will gain exposure to the genuine, in-the-market, cashed up potential buyers.

One of Australia's busiest internet websites, Southern Cross View's mytalk.com.au receiving 1.5 million page impressions a month and averaging 130,000 unique visitors a month**, has formed a strategic alliance with itsmytime.com.au; the partnership highlighted by the prominent featured presence integrated on the homepage of mytalk.com.au. National Seniors, Australian Seniors Insurance Agency and many other financial products and services, leisure and travel sites, and industry associations have given significant space and commitment to promoting the exciting new service.

So if life's essentials time and money are aplenty, then itsmytime.com.au () should be on the 'favourites' list.

*M.A.N.I.G (Movement and New Innovation Group Survey) "Baby Boomers, X Generation, Y Generation and Silent Generation Trends", August 2007

**Nielsen CiteCensus, September 2007

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